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How to Work Your Reverse Marketing Pipeline

4 Things to Consider Before Creating Your Reverse Marketing Pitch

Are You Helping Your Jobseekers Create a Compelling Future?

Three Types of Questions you Should be Asking Employers

Nov 24, 2019
3 min

Three Types of Questions you Should be Asking Employers

As I’ve said many times, you should never ever begin by telling, pitching or providing solutions before the client articulates what they want to gain, achieve or solve. Open-ended questions are essential for any sales success. As we know, without an employer having recruitment, staffing or even business problems, we cannot provide recruitment solutions, specifically if we’re trying to job carve. And in order to discover business problems, we need to ask good questions. Good q

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One Of The Biggest Mistakes When Reverse Marketing

Nov 5, 2019
3 min

One Of The Biggest Mistakes When Reverse Marketing

One of the biggest mistakes I see time and time again when it comes to Reverse Marketing is not having a clear strategy. There is no structure, frameworks, sales cadence process, scripts, a sufficient employer database or even a blueprint. The employer pipeline is usually weak and it’s because some may not have the capabilities or knowledge in how to build a pipeline. It’s vital that each staff member has a clear strategy and process of how they will execute in order to reach

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Do This One Thing If You Want to Succeed in Reverse Marketing

Sep 9, 2019
2 min

Do This One Thing If You Want to Succeed in Reverse Marketing

Unless you have a mission and purpose driven approach to your marketing, then you won’t succeed. Many times, it’s not the most skilled in their employer engagement activities, but the person that knows exactly why they need to pick up the phone and call up employers on behalf of their clients. Or why they need to go out and knock on doors, even though it may not be the most enjoyable activity of the day. Before this person picks up the phone, they are clear about their why an

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20 Powerful Questions To Ask Your Jobseeker

The Biggest Barrier to Employment is Loss of Hope

Jul 30, 2019
3 min

The Biggest Barrier to Employment is Loss of Hope

Podcast Interview with GM of Operations of ON-Q Disability Services Steven Pitkin I recently had the privilege of speaking with the General Manager of Operations of ON-Q Disability Services, Steven Pitkin. Steven has been in employment Services for about 16 years and started off as an employment consultant managing a caseload and doing reverse Marketing. Pretty soon, he moved his way up the ranks into management, operations and leadership. For those that may not be aware o

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Meet Adam Daley, Who has The Best Job in the World!

Jul 16, 2019
2 min

Meet Adam Daley, Who has The Best Job in the World!

Interview with DES Coordinator Adam Daley Exciting news! I've started a podcast called, ' The Employment Services Show' which interviews some of the best employment practitioners, leaders, and voices in employment services. Each month, I will highlight two people who work in the industry who will share their tips, industry secrets, successes, and failures. But most importantly, why it's important for employers to break the stigma when it comes to hiring people on welfare. Fro

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Employer Prospecting is Not a One Time Event

Jul 3, 2019
3 min

Employer Prospecting is Not a One Time Event

I once worked with a Job active team who decided to dedicate two full days out of the month of August for marketing to employers. They shut down the office, rescheduled jobseeker appointments and got on the phones to market. After two full days of marketing, and dialling hundreds of phone numbers, they didn’t have the results that they expected. So, they never repeated those marketing days ever again. Little did they realise that prospecting is not a one-time event, but a con

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