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Reverse Market Better With These 10 Trigger Events




Clients are 5x more likely to buy or hire when there's a trigger event in their company. And if you get in early in the buying window of the trigger event, then you can always fill your pipeline and get there before anyone else. So, therefore, your probability of doing business with these decision-makers is a lot higher.


Here are 10 trigger events that will help you do reverse marketing more intelligently, as well as carve out better employment opportunities for your jobseekers.


1. New CEO, HR Manager, Diversity Inclusion Manager, GM, Director, shareholder


If there’s a new person in the C-suite or upper management, then you can be sure that they're looking to shake things up. So normally they have three months to prove themselves. Many times they are buying new products or they want to expand, hire or change things up. Especially the Diversity and inclusion managers.


2. Large customer announcement


This is when they've won a huge customer. So that may mean that they are making a lot more money and they probably need somebody, or several people to come in and help them. And most probably have the budget. Take this opportunity to see if they need an extra helping hand.


3. New products or services


Just like the customer announcement, take this opportunity to reach out. They may need an admin, social media, sales or customer service person to help them scale and service customers.


4. New project or company expansion


This is when they are expanding, or opening new locations, offices, shopping centres, facilities or even new appartment buildings. The job carving opportunities are enormous.



5. New funding rounds


New funding rounds usually happen with new start-ups when external investors with lots of capital invest and acquire a part of the company’s share capital so it can scale. So, there are definitely lots of opportunity to get in early and see what roles they are looking to create.


6. Employee growth


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