top of page

Helping you help more people into work
POWERED BY THE SELLING ACADEMY
EMPLOYMENT SERVICES
TRAINING
Search


This Week's Spotlight - Sakshi Sahni, General Manager - Business Services of SYC Limited
This week we shine the spotlight on Sakshi Sahni, General Manager – Business Services at SYC Limited.
Sakshi’s journey into Employment Services wasn’t something she carefully planned, but it quickly became a career she grew deeply passionate about.

Rana Kordahi
Jul 84 min read


This Week's Spotlight - James Alexander, Regional Manager Employment Services of Castle Personnel
Never underestimate the value of communication. Being open, transparent, and consistent with your team helps build trust, keeps everyone aligned, and reduces unnecessary pressure. When people understand the bigger picture, they’re more engaged and better equipped to support shared goals

Rana Kordahi
Jun 236 min read


My Father Had a 30-Year Employment Gap. Reverse Marketing Changed That
My father had a 30‑year gap in formal employment. In fact probably longer as from the age of 19 he started a photography business in Lebanon and was also a journalist, so you can say that he had never had a traditional boss, never worked in a structured Australian workplace, never navigated modern recruitment systems, and had no recent local experience.

Rana Kordahi
Jun 105 min read


This Week's Spotlight - Sue Osman, Group General Manager of MatchWorks
Empower through capability: Invest in developing leaders and critical thinkers by using questions, not just giving answers.

Rana Kordahi
Jun 33 min read


Why Do So Many Reverse Marketing Initiatives Fail?
After 20 years in Employment Services, and 13 years consulting, training and coaching across the sector, I've come to a conclusion that some may find uncomfortable: Many Reverse Marketing initiatives don't fail because of consultant capability. They fail because of leadership conditions.

Rana Kordahi
Jun 23 min read


The Biggest Reform in Decades - But Will It Solve What’s Really Broken?
Yesterday I went to Canberra to hear more about the upcoming reforms to Australia’s mainstream employment services system.
My original plan was simple: Listen to Amanda Rishworth, Minister for Employment and Workplace Relations, take notes, go back, and write an article explaining what the reforms are and what they could mean for the sector. But the article did not go to plan.

Rana Kordahi
May 285 min read


This Week's Spotlight - John Gibbons, CEO of The Personnel Group
I'm an accidental leader. I never planned any of this. But I've come to believe that doing meaningful work with good people, in service of something bigger than yourself, is about as good as it gets. That's what keeps me here.

Rana Kordahi
May 204 min read


This Week's Spotlight - Souzan Asfour
This Week's Spotlight - Souzan Asfour
1. How did you get your start in Employment Services?
While working in retail, my life took a new direction when my second child, Nabil, was diagnosed with autism. My focus naturally shifted toward understanding how best to support him, especially as he grew closer to entering the workforce. With little initial knowledge of the disability, I was motivated to learn and grow alongside him.
This journey led me to the employment services in

Rana Kordahi
May 65 min read


Beyond Job Ads: Job Creation and Co‑Design Under the IEA
With the rollout of the new Inclusive Employment Australia (IEA) program which is going to replace DES on the 2st of November, we’re being asked to rethink how we approach employer engagement. It’s no longer just about filling vacancies from job boards. It’s about cr

Rana Kordahi
Sep 25, 20253 min read


Rebuilding Trust with Employers After a Bad Experience
I remember it like it was yesterday. It was around 2011, and I went out to reverse market for the day. I was stocked up with business cards,

Rana Kordahi
Nov 7, 20246 min read


5 Things ALL new Employment Consultants Must Know
Being an employment consultant is an incredibly fulfilling job. The opportunity to positively impact someone's life by assisting them in...

Rana Kordahi
Nov 8, 20233 min read


8 Tips to Get the Most Out of Your Employer Cold Calls and Visits
When making an employer cold call or visit, it is crucial to be prepared both mentally and in terms of practice and knowledge. For some...

Rana Kordahi
Nov 2, 20233 min read


5 Tips to Nurture Employer Relationships - Reverse Marketing
When it comes to business development it's common knowledge that people prefer to do business with those who they know, like and trust.

Rana Kordahi
Jul 5, 20233 min read


Help More People Into Work - 5 Reverse Marketing Strategies That Work
Increase your job placement outcomes, connect job seekers with suitable employers, and help more people into work by implementing the follow

Rana Kordahi
Jun 20, 20232 min read


People With a Disability - Still Locked out of the Labour Market
Today is International Day of People with Disabilities. So I thought to write about one of my passions, ‘Disability Employment.’

Rana Kordahi
Dec 3, 20226 min read


Is your Jobseeker Fixated on Unrealistic Job Roles? 4 Tips so you Can Help Them
When I was working as an employment practitioner, I had several job seekers who fit into one or more of the following categories when it

Rana Kordahi
Nov 2, 20223 min read


Get Better at Cold Calling Employers By Doing These 6 Things
For many employment practitioners, making cold calls to employers is often a dreaded chore. However, I've seen many who enjoyed it, because

Rana Kordahi
Oct 21, 20224 min read


7 Reverse Marketing Best Practices when Following up with an Employer
Many times, employment consultants have the contact details of an employer or hiring manager, but only try to reach them once or twice.

Rana Kordahi
Sep 5, 20223 min read


4 Tips for Dealing With an Unreliable Job Seeker
Most of us have had the experience of when a job seeker lets us down. Perhaps this person does not show up to the job interview or their fir

Rana Kordahi
Jul 19, 20223 min read


8 Things That Get in The Way of Reverse Marketing
When it comes to reverse marking it’s important to be continually reaching out to employers. Here is a list of things that get in the way of

Rana Kordahi
Jul 11, 20222 min read
bottom of page