When making an employer cold call or visit, it is crucial to be prepared both mentally and in terms of practice and knowledge. For some employment practitioners, cold calling or visiting potential employers for the first time can be a nerve-wracking experience. But, with the right preparation, it can also be a valuable opportunity to build new employer relationships and help your job seekers into employment.
Here are 8 tips to help you prepare before making the employer cold employer call or visit.
1. Always remember your why - Why do you work in this industry? Take a moment to reflect on the impact you make in the lives of job seekers. Consider the impact you’re making in someone’s life. This introspection is crucial for maintaining motivation, commitment, and consistency in your interactions, whether over the phone or in person. To develop confidence, you must have a purpose that transcends your fears and ego.
2. Believe in what you're selling - It can be challenging when dealing with job seekers who may let you down or deceive you. However, some individuals genuinely deserve your belief in them. They are eager to work, longing for opportunities, and have been overlooked by society. Your support can make an immense difference in their lives. Embrace the belief that they deserve employment and possess the ability to thrive in a suitable environment.
3. Have a clear purpose to why you’re making this call or visit - It's crucial to have a clear purpose for your call. Understand why you're reaching out - whether it's to introduce yourself, promote a specific individual, or follow up on a previous conversation. Having a well-defined intent will guide your conversation effectively.
4. Conduct thorough research - Prior to making the call, conduct thorough research. Familiarise yourself with your ideal employer's profile and the persona of the person and company you'll be speaking with. Understand their job title and responsibilities, as well as the industry they operate in. Gain insight into their goals, challenges, and how you can offer assistance. Additionally, acquaint yourself with the various divisions and potential job roles within their organisation.
5. Know your job seeker's strengths - Have a list of all of their skills, attributes, experience and qualifications, and how these will benefit the employer. It’s crucial to have a comprehensive understanding of how these qualities can bring value to the employer. By identifying and acknowledging their unique abilities, you can better pitch them for a specific role.
6. Write down what you want to say - Especially in the first 10 to 20 seconds. You need to grab the employer’s attention. Therefore, it's essential to have a well-defined idea of what you want to convey, while still sounding natural and spontaneous. Remember, preparation breeds confidence, so make sure you're well-prepared before picking up that phone.
7. prepare three key questions - Before making a call, it's important to prepare three key questions that you can ask during the conversation. These questions should be carefully crafted to gather the necessary information and engage the employer you are speaking with.
8. Review any notes or information from previous interactions - This could include details from previous conversations, such as their priorities or future plans. By being organised and referring to these notes, you can build upon previous discussions and demonstrate your attention to detail.
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