Blog | Empoyment Services Training

How to Work Your Reverse Marketing Pipeline

4 Things to Consider Before Creating Your Reverse Marketing Pitch

Are You Helping Your Jobseekers Create a Compelling Future?

Nov 24, 2019
3 min

Three Types of Questions you Should be Asking Employers

As I’ve said many times, you should never ever begin by telling, pitching or providing solutions before the client articulates what they want to gain, achieve or solve. Open-ended questions are essential for any sales success. As we know, without an employer having recruitment, staffing or even business problems, we cannot provide recruitment solutions, specifically if we’re trying to job carve. And in order to discover business problems, we need to ask good questions. Good q

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One Of The Biggest Mistakes When Reverse Marketing

Rana Kordahi

Nov 5, 2019
3 min

One Of The Biggest Mistakes When Reverse Marketing

One of the biggest mistakes I see time and time again when it comes to Reverse Marketing is not having a clear strategy. There is no structure, frameworks, sales cadence process, scripts, a sufficient employer database or even a blueprint. The employer pipeline is usually weak and it’s because some may not have the capabilities or knowledge in how to build a pipeline. It’s vital that each staff member has a clear strategy and process of how they will execute in order to reach

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Do This One Thing If You Want to Succeed in Reverse Marketing

Rana Kordahi

Sep 9, 2019
2 min

Do This One Thing If You Want to Succeed in Reverse Marketing

Unless you have a mission and purpose driven approach to your marketing, then you won’t succeed. Many times, it’s not the most skilled in their employer engagement activities, but the person that knows exactly why they need to pick up the phone and call up employers on behalf of their clients. Or why they need to go out and knock on doors, even though it may not be the most enjoyable activity of the day. Before this person picks up the phone, they are clear about their why an

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20 Powerful Questions To Ask Your Jobseeker

The Biggest Barrier to Employment is Loss of Hope

Rana Kordahi

Jul 30, 2019
3 min

The Biggest Barrier to Employment is Loss of Hope

Podcast Interview with GM of Operations of ON-Q Disability Services Steven Pitkin I recently had the privilege of speaking with the General Manager of Operations of ON-Q Disability Services, Steven Pitkin. Steven has been in employment Services for about 16 years and started off as an employment consultant managing a caseload and doing reverse Marketing. Pretty soon, he moved his way up the ranks into management, operations and leadership. For those that may not be aware o

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Meet Adam Daley, Who has The Best Job in the World!

Rana Kordahi

Jul 16, 2019
2 min

Meet Adam Daley, Who has The Best Job in the World!

Interview with DES Coordinator Adam Daley Exciting news! I've started a podcast called, ' The Employment Services Show' which interviews some of the best employment practitioners, leaders, and voices in employment services. Each month, I will highlight two people who work in the industry who will share their tips, industry secrets, successes, and failures. But most importantly, why it's important for employers to break the stigma when it comes to hiring people on welfare. Fro

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Employer Prospecting is Not a One Time Event

Rana Kordahi

Jul 3, 2019
3 min

Employer Prospecting is Not a One Time Event

I once worked with a Job active team who decided to dedicate two full days out of the month of August for marketing to employers. They shut down the office, rescheduled jobseeker appointments and got on the phones to market. After two full days of marketing, and dialling hundreds of phone numbers, they didn’t have the results that they expected. So, they never repeated those marketing days ever again. Little did they realise that prospecting is not a one-time event, but a con

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Want to Help More People Into Work? Try LinkedIn

Rana Kordahi

May 15, 2019
3 min

Want to Help More People Into Work? Try LinkedIn

The world of selling and recruitment has changed drastically over the years. There’s something called Social Selling and if you don’t get on board, you, your employment provider and jobseekers will get left behind. If you haven’t heard of social selling, it’s when you use your online social network to find the right prospect, build relationships and sell more. And in your case, find the right employers and place more people into work. Because you’re dealing with businesses, t

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How to be Successful at Reverse Marketing Using Touchpoints

Rana Kordahi

Apr 11, 2019
2 min

How to be Successful at Reverse Marketing Using Touchpoints

Watch Full Video Before you begin any reverse marketing or even pick up the phone and market your jobseeker, it’s critical to understand what customer touchpoints are. For people to want to buy from you: 1. They need to know about you. That you exist. That you are out there. 2. They need to like you. They need to like who you are. 3. They need to trust you. You need to be credible. Now we need to establish that you’re not a telemarketer and certainly not a high-pressure sales

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When the Jobseeker Doesn't Show up to the Job Interview

Rana Kordahi

Mar 6, 2019
3 min

When the Jobseeker Doesn't Show up to the Job Interview

You have finally got an employer not to brush you off on the phone. They were even interested in what you had to say. They invite you to their office for a meeting so you can tell them more about your free recruitment services. You build great rapport. The employer is impressed with your level of knowledge and care. “I really want to make a difference in someone’s life.” They tell you. They are sold! “Send me your best candidate.” So you do. George is the best you’ve got. You

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How to Use Motivational Interviewing to Help your Clients

Rana Kordahi

Nov 29, 2018
3 min

How to Use Motivational Interviewing to Help your Clients

You can give people all the right information, facts, figures, solutions, advantages, and disadvantages, however, these are all useless unless they are internally motivated to change. One way to assist clients in becoming more inspired to change is through a technique called motivational interviewing. People usually believe what they hear themselves. Motivational interviewing was developed by clinical psychologists Professor William R Miller, Ph.D. and Professor Stephen Rolln

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Rana Kordahi

Oct 22, 2018
1 min

Celebrating 5 Years!

Employment Services Training is celebrating 5 years in business. For the past 5 years, I am proud to say that we have helped thousands of employment practitioners help their jobseekers into employment. Thank you to all of our wonderful clients who have trusted us to help them make a difference. Thank you to all the inspiring employment practitioners on the front-line, and for all that you do. I understand you and the challenges that you face in removing the stigma of both emp

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An Employer Call is Not About Getting a 'Yes'

Rana Kordahi

Oct 22, 2018
2 min

An Employer Call is Not About Getting a 'Yes'

An Employer cold call is not about getting a Yes. Now this statement might surprise you, but if you’re all about that yes, you’re going to set yourself up for disappointment. What you need to focus on are these three things: 1. Creating awareness You, your job service provider and jobseekers can't be the best-kept secret. So, you need to tell them, “hey there, my name is Megan and I'm from MatchWorks and this is what we do.” Because if they don't know about what you do, they'

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5 Effective Tips to Effectively Manage Your Caseload

Rana Kordahi

Oct 19, 2018
4 min

5 Effective Tips to Effectively Manage Your Caseload

Having to manage a large caseload can be an overwhelming task. My first day as an employment consultant I was handed a list of 120 names and had to figure it out all by myself. Throughout the years, I would like to think that I have mastered the art of managing a caseload through fault, some error and shadowing some of the best in the employment services industry, both in Australia and the UK. I have included 5 tips I have learnt which consistently worked for me, and many of

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12 Reasons Why Your Jobseeker is Resistant

Rana Kordahi

Oct 19, 2018
2 min

12 Reasons Why Your Jobseeker is Resistant

Have you ever tried to persuade one of your jobseekers to do something, and all you were met with was hostility and resistance? This is because the more we persuade, preach and push, the more resistance we may face. Whether it’s getting them to go to a job interview, see a psychologist or even change their resume. Humans by nature don’t like being told what to do, controlled or being preached to. Also, people are usually better motivated by feeling autonomous, and when they b

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Rana Kordahi

Oct 19, 2018
6 min

5 Tips to Make Reverse Marketing Easy

Reverse marketing is often looked upon as a dreaded chore. Especially when it comes to picking up the telephone and contacting some unknown stranger. At times, this can be just as terrifying if not more than public speaking. 'What if they hang up?' or, ‘what if they are rude?’ Often enough employment consultants come into the job not expecting the cold calling aspect of it. Other times their fear is based on not really knowing how it’s done. For those reading who are unfamili

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Members' Group

Helping you place more people into work

How to Work Your Reverse Marketing Pipeline

4 Things to Consider Before Creating Your Reverse Marketing Pitch

Are You Helping Your Jobseekers Create a Compelling Future?

Three Types of Questions you Should be Asking Employers

One Of The Biggest Mistakes When Reverse Marketing

Do This One Thing If You Want to Succeed in Reverse Marketing

20 Powerful Questions To Ask Your Jobseeker

6 Steps to Creating an Ideal Employer Profile

The Biggest Barrier to Employment is Loss of Hope

Meet Adam Daley, Who has The Best Job in the World!

Employer Prospecting is Not a One Time Event

Want to Help More People Into Work? Try LinkedIn

How to be Successful at Reverse Marketing Using Touchpoints

When the Jobseeker Doesn't Show up to the Job Interview

How to Use Motivational Interviewing to Help your Clients

Celebrating 5 Years!

An Employer Call is Not About Getting a 'Yes'

5 Effective Tips to Effectively Manage Your Caseload

12 Reasons Why Your Jobseeker is Resistant

5 Tips to Make Reverse Marketing Easy

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