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Reverse Marketing & Sales Mastery
Training Program

A training program designed for employment practitioners

Reverse Marketing & Sales

Do you help unemployed people back into work?

Would you like to learn key methods of how to influence more employers?

Would you like to increase your job placements?

Would you like to know the secrets of motivating your jobseekers?

Many times. employment consultants come into their job with the right intentions. Most are compassionate people who want to help others and make a difference. Then comes the dreaded sales part. Often, they have to pick up the phone and contact employers, as well as go out there and knock on doors of businesses. They have to influence hiring managers to employ people who have employment barriers, disabilities, or long career gaps etc. 

In this training program, we will teach you the exact process and framework of how to reverse market with confidence, so you can place more people into work, and help them sustain the job. You will walk away with the blueprint that has helped thousands of employment practitioners increase their job placement targets and change many people’s lives.  

What is included

✔ Easy to follow 15 module self-paced online training course that you can do in your own time and pace.

✔ Reverse Marketing Implementation plans.

✔ Unique sales scripts for Employment Services.

✔ Sales frameworks and methodologies.

✔ Recruitment discovery questions for employment services.

✔ Blueprint for job placement success.

Angus Bloom
Employment Consultant
Echo Australia

I am thrilled to share that I have achieved the monthly target of successfully placing 10% of my caseload into suitable and sustainable vacancies! I owe this mainly to invaluable lessons, tools, and skills I acquired through studying the Reverse Marketing Course delivered by Employment Services Training. This course has been immensely helpful in equipping me with the knowledge and strategies to overcome challenges and advocate for individuals facing barriers in the employment process.

One of the key takeaways from the course was the importance of tailoring positions and job carving to meet the specific strengths, barriers, and needs of each individual. By applying these principles, I have been able to successfully negotiate with employers, ensuring that the roles created are inclusive and accommodating.

I am immensely grateful for the opportunity to have participated in the course and for the ongoing support of Employment Services Training. 

Nathan Nute
Manager Breakthru

Rana is one of the best (if not the best) marketers I have seen in my 11 years in the employment industry, if you or staff need marketing assistance look no further. Rana will give you the best  advice and training, staff will come out more confident in picking up the phone, going to see  employers face to face and also building relationships with employers.

Nicole Stock Regional Manager atWork Australia

Rana Kordahi and Employment Services Training has been an amazing experience for me. I highly recommend this learning and development specialist. I found the training, innovative, inspiring and really interactive. My Team have also embraced the learning and applied it to their everyday workday to achieve KPI’s and great results in Reverse Marketing. The stand out tool for me was the Blueprint. I was not 100% sure about it at first as, like any good plan, it takes time and effort to do. The Blueprint changed my career, it helped me plan what I wanted to achieve and how I was going to get there. 6 months after implementing and completing the Blueprint I was able to land my dream job & promotion to Regional Manager. Thank you Rana for your ongoing support and I continue to be inspired by your work.

On this Program You Will Learn How To:
  • Master the art of capturing an employer's attention within the crucial first 20 seconds of communication.

  • Acquire effective communication skills to engage and maintain employer interest throughout conversations.

  • Increase success rates in securing meetings and job interviews for job seekers.

  • Expand the pool of potential employers by learning how to effectively prospect and identify new opportunities.

  • Develop a compelling and persuasive pitch across various communication channels (phone, face-to-face, email).

  • Gain proficiency in handling objections raised by employers, ensuring smooth and persuasive responses.

  • Generate and cultivate a greater number of job opportunities for job seekers through strategic job carving.

  • Cultivate and foster strong employer connections to enhance employment opportunities for your job seekers.

  • Establish an effective reverse marketing roadmap and methodology to ensure consistent progress.

  • Foster genuine rapport and forge enduring relationships with both employers and job seekers alike.

  • Employ strategies to generate enthusiasm and captivate resistant job seekers.

  • Enhance communication proficiency to get the most out of your job seeker.

  • Empower individuals through coaching and motivational techniques to facilitate their employment journey.


Baide Simpson
Manager Core Skills

Rana is an incredible individual and had hired her services for my Disability Employment Services and  ParentsNext team during my work capacity at CORE Community Services. The training  provided is very in depth, thorough, and well planned with webinars, post training day work books and follow ups, tracking templates and individual manager training as well as frontline staff training for cold calling on top of the workshop training days. I highly recommend her cost effective services to any company looking to achieve higher outcomes and would implement her training for any other team I lead in the future, and will I most likely use her services again during the next servicing    quarter of the employment contracts that I am  managing.

Bonnie Mechan Employment Consultant APM

Was lucky enough to train under Rana through her contract to provide training to APM staff. Her knowledge continues to be of great benefit to continue to meet my targets. Not just meet my targets, not always make the "sale" but to continue to create working relationships with those in the community. Helping to end the stigma around hiring someone with a disability by learning what truly is at the core of sales. Building strong relationships with others.

Alanna Boccaccio Employment Consultant 

 I just wanted to share a success I had following your strategies with LinkedIn. We have a new retail outlet opening in Victor Harbor. I researched the company on LinkedIn and contacted the state manager. This has resulted in me arranging a meeting that will lead to employment for 2 of our job seekers. I would never have made that connection without your coaching. Not only has your knowledge benefited me in my career, but it is also assisting people into meaningful employment.
You are amazing and I look forward to learning even more from you in the future.

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Unleash your Reverse Marketing potential
Who this training program is for
  • Employment Consultant​

  • Job coach

  • Employment Specialist

  • Business Development Consultant

  • Employment Engagement Officer

  • Recruitment Specialist

  • Recruitment Partner

  • Candidate coaches

  • Employer engagement consultants

Modules and Topics

  • Becoming a trusted employment advisor.

  • The Reverse marketing cycle.

  • Creating your ideal employer profile.

  • How to fill your employer pipeline

  • Develop a discovery that engages the employer.

  • Presenting your services and jobseeker.

  • Cold-calling employers.(Face to face and on the phone.)

  • Preparing for the call. (Face to face and on the phone.)

  • Getting through the gatekeeper.

  • Writing cold calling scripts that work.(Face to face and on the phone.)

  • How to overcome employer objections.

  • Crafting cold employer emails. 

  • Stories that resonate and connect with employers.

  • Understanding the labour market.

  • Job carving and creating a job that doesn't exist.

  • Prospecting on LinkedIn.

  • Building employer relationships and advocating for your job seeker's on LinkedIn.

  • Business development and relationship building.

  • Do's and don'ts of face-to-face networking.

  • Getting buy-in from your job seeker.

  • How to motivate and encourage the job seeker.

  • Develop the right mindset and confidence to Reverse Market. 

  • Create your mission and purpose to stay motivated.

  • Learn how to deal with employer rejection.

  • Getting organised.

  • Develop a strategy and routine.

  • Creating your own blueprint for job placement success.

Our commitment to you is that during this program, we will equip you with all of the Reverse Marketing and Sales tools, and will not hold anything back. As we're committed to your success in changing lives through employment. 
About your trainer and coach

Rana Kordahi is a sales and reverse marketing coach and trainer. As well as a mindset coach, writer, and TEDx Speaker. She was voted a Top 10 Female Sales Coach in 2020 by Yahoo Finance and Top 15 Sales Experts to Watch in 2021 by The Australian Business Journal.


For the past 10 + years she has helped thousands of employment practitioners and job seekers in employment services learn how to sell. Whether it's to sell their services and job seekers to employers, or helping job seekers sell themselves into a job. She has won several awards for placing the most people into work, as well as awards in ‘innovation’ in her training workshops.

Rana is known for her dynamic, interactive, and motivational style of training. Rana has run hundreds of workshops for both staff and jobseekers in Reverse Marketing & Sales, Cold Calling, Case Management, Interview Techniques, Working with Resistant Clients, Resilience and Mindset, and much more.

Having also trained and coached at some of the big 4 consulting firms, such as KPMG and PWC in sales, mindset, and leadership, Rana has helped many technically brilliant people, gain confidence in communication and influence. 


Rana doesn't believe in knowledge collection, but implementation and results. And this is the reason why most of her courses include implementation programs and12-week strategy plans.

Employment Consultant 
Campbell Page

I am hitting my KPIs during this Covid phase. Thanks for all your help and advice! Management have said that they have seen a real shift in my attitude. Really appreciate the coaching.

Luke Nimmo 
Business Development Manager Gforce

I would like to share that I got a lot out of the training and Rana was very knowledgeable. I have been able to implement new techniques that I have learnt into my reverse marketing with great success. I would highly recommend this training .

Sean Kemp
Employment Consultant
Campbell Page

Your training has really taught this old dog some new tricks! I got 3 employment placements during covid last month from Reverse marketing. 


How does it work?
Our training program operates through a convenient online platform, allowing you to learn at your own pace. The program consists of 15 comprehensive modules, including user-friendly videos, educational materials, and practical implementation plans.

What happens after you make a payment?
After completing the full payment, we’ll register each staff member and individually provide them with their login credentials and instructions for onboarding.

Does this training program ever expire?
Yes, this program is valid for one year from the date of purchase.


Who is it for?
This program is designed for individuals who assist long-term unemployed individuals or those facing barriers to employment. It doesn't matter which program you are in, as long as you actively engage with local employers, regardless of their size. 

Can I share this program with others?

No, each purchase grants one license per user. Sharing usernames, passwords, or any course materials with third parties is strictly prohibited and will result in losing access. We employ IP tracking plug-ins to monitor multiple IPs for compliance. 

Can I purchase this course in bulk for several staff members?

yes absolutely. if you would like to purchase for more than one staff member, send us an email to with the details of the staff members and we will enrol them from our end. 

What is included

✔ Easy to follow 15 module self-paced online training program that you can do in your own time and pace.


✔ Reverse Marketing Implementation plans.

✔ Unique sales scripts for Employment Services.

✔ Sales frameworks and methodologies.

✔ Recruitment discovery questions for employment services.

✔ Blueprint for job placement success.

For alternative payment arrangements or bulk purchases, please reach out to or dial 02 8007 5857.

We offer discounts for purchases intended for more than 10 staff members.




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