Effective Reverse Marketing & Sales

1 Year Program

Sales - Reverse Marketing - Prospecting - Coaching - Mindset - Strategy - Implementation

A program designed for employment practitioners
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Do you help unemployed people back into work?

Would you like to learn key methods of how to influence more employers?

Would you like to increase your job placements?

Would you like to know the secrets of motivating your jobseekers?

Many times Employment consultants come into their job with the right intentions. Most are altruistic people who want to help others and make a difference. Then comes the dreaded sales part. Many times they have to pick up the phone and contact employers, go outdoor knock and influence businesses to hire people who have employment barriers, disabilities, or long career gaps etc.

In this online program, we teach you what the most successful employment consultants are doing in order to place more people into work, and sustain the job.

During this 1 year program, you will have access to unlimited Reverse Marketing & Sales content done at your own time and pace. The point is we believe in ongoing learning, engagement and implementation in order to get the best results. 

Our commitment to you is that during this program, we will equip you with all of the Reverse Marketing and Sales tools, and will not hold anything back. As we're committed to your success in changing lives through employment. 
On this Program You Will Learn How To:
  • Reach more employers, recruiters, and HR managers.

  • Know exactly what to say on the phone when making a cold or warm call. 

  • Fill your employer pipeline with more opportunities by learning how to prospect.

  • Develop a powerful pitch whether on the phone, face to face, or through email.

  • Learn ways of how to respond to objections given by an employer.

  • Create and carve more job opportunities.

  • Nurture and grow your employer relationships.

  • Develop a process and strategy that will keep you on track.

  • Build better rapport and develop lasting relationships.

  • Develop ways you can create desire and interest when talking to resistant clients.

  • Improve your communication skills and get the most out of your clients.

  • Help more people to work through coaching and motivational techniques.

  • Learn certain influencing techniques to be able to help more people into work.


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Unleash your Reverse Marketing potential
What People are saying about this workshop

"Thank you for the training. I am ready to take on the challenge to finally overcome my fear of reverse marketing"​

"Thanks! It was such a great course and very insightful. Following your action plan is already increasing my placements! Thanks again."

"This course must be mandatory for anyone who works in helping unemployed people back into work."


"Great to have some marketing training from someone in the industry."


"I'm finally hitting my job placement targets after applying your reverse marketing methods. Thank you!"​

Who this program is for

Employment Consultant​

Job coach

Employment Specialist

Employment Engagement Officer

Recruitment Specialist

Candidate coaches

Employer engagement consultants

Modules and Topics

  • Becoming a trusted employment advisor.

  • The Reverse marketing cycle.

  • Creating your ideal employer profile.

  • How to fill your employer pipeline

  • Develop a discovery that engages the employer.

  • Presenting your services and jobseeker.

  • Cold calling employers.

  • Preparing for the call.

  • Getting through the gatekeeper.

  • A telephone framework and scripts that work.

  • How to overcome employer objections.

  • Stories that resonate and connect with employers.

  • Understanding the labor market.

  • Job carving and creating a job that doesn't exist.

  • Prospecting on LinkedIn.

  • Building your Authority and advocating on LinkedIn.

  • Business development and relationship building.

  • Do's and don'ts of face to face networking.

  • Getting buy-in from your jobseeker.

  • How to motivate and encourage the jobseeker.

  • Develop the right mindset and confidence selling through NLP. 

  • Create your mission and purpose.

  • Learn how to Deal with Rejection.

  • Getting organised.

  • Develop a strategy and routine.

  • Creating your own blueprint for job placement success.

Plus you will have access to
About your trainer and coach

Rana Kordahi is a sales coach, qualified NLP practitioner, writer, and TEDx Speaker. For the past 10 + years she has helped thousands of jobseekers and employment practitioners in employment services across Australia and the UK.


She has won several awards for placing the most people into work, as well as awards in ‘innovation’ in her training workshops. Rana was recently featured as one of the Top 10 Sales Coaches Thriving in 2020 by Yahoo Finance.

Rana is known for her dynamic, interactive, and motivational style of training. Rana has run hundreds of workshops for both staff and jobseekers in Reverse Marketing & Sales, Cold Calling, Case Management, Interview Techniques, Working with Resistant Clients, Resilience and Mindset, and much more.

Having also trained and coached at some of the big 4 consulting firms, such as KPMG and PWC in sales, mindset, and leadership, Rana has helped many technically brilliant people, gain confidence in communication and influence. 


Rana doesn't believe in knowledge collection, but implementation and results. And this is the reason why most of her courses include implementation programs and12-week strategy plans.


What is it?
It's a one year program where you will have access to unlimited Reverse Marketing & Sales content done at your own time and pace. The point is we believe in ongoing learning, engagement and implementation in order to get the best results. 

How does it work?
Through both a series of recorded online videos and material and live interactive calls, you will be trained and coached by Rana Kordahi. Although we equip you with specific sales knowledge and skills, the aim is to implement the learning and complete tasks throughout the program. 

What happens after you make a payment?
You will receive a welcome email, with the course outline, information and login details.

Does this program ever expire?
Yes, this program expires one year from your purchase. Please do not share your login information with others as it affects your ability to use it.


Who is it for?
Anyone who helps long-term unemployed people or those with barriers to work. It doesn't matter what program or which country you're in, as long as you have to actively reach out to local employers, whether small or large. 

Can I share this program with others?

No, this purchase is one license per user. In addition, no usernames and passwords are to be shared with third parties, and IP tracking plug-ins are being used to monitor multiple IPs. 

What is the exclusive members' group?

The exclusive member's group is an online group that is an added bonus to your Effective reverse Marketing & Sales online program. Through this members’ group, you will access live monthly interactive calls, webinars and replays live Q&As, extra reverse marketing content, sales and mindset content, resource files, updates, networking, support, and much more. Once you join the main self-paced course, you will receive a link with an invite to join the group.

If you would like to arrange alternative payment methods because you're purchasing in bulk, then please email rana@employmentservicestraining.com.au

We also offer discounts for bulk enrollments

10 + to 20 staff



20 + to 30 staff


30 + staff