She wants to make the word 'sales' to sound hip, rather than taboo. She wants people to be like, 'oh wow you work in sales!' She believes that everyone is a salesperson, whether they like it or not. Because we don't only sell products and services, but ideas, thoughts, opinions and even our personalities. Rana Kordahi is determined to make everyone fall in love with selling. She wants to make the word 'sales' to sound hip, rather than taboo. She wants people to be like, 'oh wow you work in sales!' She believes that everyone is a salesperson, whether they like it or not. Because we don't only sell products and services, but ideas, thoughts, opinions and even our personalities. Rana is the founder and director of The Selling Academy and has trained and coached thousands of sales and non-salespeople in the art of sales, influence, mindset and personal development. Including hundreds of consultants at some of the big 4 consulting firms, as well as those who help people with disabilities back into work. Being an NLP practitioner and mindset coach, she combines NLP, mindset, EQ and psychology to sales techniques to take people beyond their sales potential. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx