Reverse Marketing Masterclass

2.5 hours of content for just $47 (EARLY BIRD) TICKETS END ON 28TH OF NOVEMBER 7 PM

What this live masterclass will cover:

1. Overcome the Fear of Reverse Marketing: Develop the confidence and motivation to reverse market.

2. Implement Various Reverse Marketing Strategies: Utilise different methods to reach out to potential employers.

3. Build an Employer Pipeline: Learn to target the right employers, create a database of leads, and develop a follow-up cadence to create more employment opportunities

4. Develop Trust and Long-Term Relationships: Discover ways you can build trust and credibility when working with both employers and job seekers.

5. Stand Out in a Competitive Labor Market: Develop strategies to distinguish your services and job seekers.

6. Learn how to Pitch your Job Seeker's Skills to employers: Learn how to market your job seeker's effectively to employers.

7. Employer Cold Calls and Face-to-Face Cold Canvasing: Walk away with a step-by-step framework and script examples of how to get the employer’s attention with the first 15 seconds of interaction through the phone and face-to-face.

The above material will be delivered live via zoom.

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After masterclass Bonuses: 1. 47-page comprehensive download with Reverse Marketing material, frameworks and scripts.2. Gain 1-year access to: Help More People Into Work By Using LinkedIn - Webinar recording.

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2 Bonus topic recordings:

• Overcome Employer Objections: Equip yourself with tools to address and overcome employer objections, and skilfully challenge their preconceived notions about unemployed individuals with significant barriers.

• Navigate the ‘Apply Online’ response: Develop a strategy to tackle this most common response from employers.

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About your Instructor

Rana Kordahi is a sales and reverse marketing coach, trainer, and speaker. She has won several awards for placing the most people into work, as well as awards in ‘innovation’ in her training workshops.

For the past 10 + years she has helped thousands of jobseekers and employment practitioners in employment services across Australia and the UK. As well as sales and non-sales people across various industries.

Some of Rana's achievements include speaking on the TEDx stage on the topic of sales, being featured as Top 10 Female Sales Coach in 2020 by Yahoo Finance and Top 15 Sales Experts to Watch in 2021 by The Australian Business Journal.

Rana truly believes in human potential. She enjoys watching and guiding the individual on their path towards personal and vocational success.

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Testimonials

"Rana is one of the best (if not the best) marketers I have seen in my 11 years in the employment industry, if you or staff need marketing assistance look no further. Rana will give you the best advice and training, staff will come out more confident in picking up the phone, going to see employers face to face and also building relationships with employers." Nathan Nute Business Manager – Breakthru

''I am thrilled to share that I have achieved the monthly target of successfully placing 10% of my caseload into suitable and sustainable vacancies! I owe this mainly to invaluable lessons, tools, and skills I acquired through studying the Reverse Marketing Course delivered by Employment Services Training. This course has been immensely helpful in equipping me with the knowledge and strategies to overcome challenges and advocate for individuals facing barriers in the employment process. One of the key takeaways from the course was the importance of tailoring positions and job carving to meet the specific strengths, barriers, and needs of each individual. By applying these principles, I have been able to successfully negotiate with employers, ensuring that the roles created are inclusive and accommodating. The skills and tools gained from the course have not only enhanced my ability to support individuals with disabilities but have also allowed me to advocate for their rights and create opportunities for them in the workforce. It is incredibly rewarding to witness the positive impact of these efforts on the lives of those I work with.'' Angus Bloom - Employment Consultant Echo Australia

"Was lucky enough to train under Rana through her contract to provide training to APM staff. Her knowledge continues to be of great benefit to continue to meet my targets. Not just meet my targets, not always make the "sale" but to continue to create working relationships with those in the community. Helping to end the stigma around hiring someone with a disability by learning what truly is at the core of sales. Building strong relationships with others." Bonnie Mechan - Employment Consultant APM

"Rana Kordahi and Employment Services Training has been an amazing experience for me. I highly recommend this learning and development specialists. I found the training, innovating, inspiring and really interactive. My Team have also embraced the learning and applied it to their everyday workday to achieve KPI’s and great results in Reverse Marketing." Nichole Stock Regional Manager - AtWork Australia

“Your training has really taught this old dog some new tricks! I got 3 employment placements during covid last month from Reverse marketing.” Sean Kemp Employment Consultant

"Loved every bit of information and training offered by Rana I only wish I had more time with her, she has great knowledge and tips and techniques I thoroughly enjoyed listening to her." Chantel Maalouf - Employment Consultant – SSI

''The benefits are coming in daily. New meetings and Opportunities are arising around me. They are both brilliant, and have made me a better sales professional and better person. It has really helped sharpen my sales cadence.'' Omar Saleh Business Development Consultant

"Rana delivered sales training to our entire team and it was AMAZING! Changed everyone’s mindset to be much more positive and much better prepared when marketing to employers... thanks Rana for everything :)" Sarah Ham Regional Service Manager - Campbell Page

“Rana is an incredible individual and had hired her services for my Disability Employment Services and ParentsNext team during my work capacity at CORE Community Services. The training provided is very in depth, thorough, and well planned with webinars, post training day work books and follow ups, tracking templates and individual manager training as well as frontline staff training for cold calling on top of the workshop training days. I highly recommend her cost effective services to any company looking to achieve higher outcomes and would implement her training for any other team I lead in the future, and will I most likely use her services again during the next servicing quarter of the employment contracts that I am managing.” Baide Simpson Manager - Core Skills

''I just wanted to share a success I had following your strategies with LinkedIn. We have a new retail outlet opening in Victor Harbor. I researched the company on LinkedIn and contacted the state manager. This has resulted in me arranging a meeting that will lead to employment for 2 of our job seekers. I would never have made that connection without your coaching. Not only has your knowledge benefited me in my career, but it is also assisting people into meaningful employment. You are amazing and I look forward to learning even more from you in the future.'' Alanna Boccaccio - APM

''Rana's sales program has helped me immensely in my career as well as personal life. By using her course and guidance, I was able to hit 103% of my target in my first quarter of my new job. Besides the obvious results, it has also helped me become a more confident person in my sales career and my personal life. I would recommend this course to anyone who is starting out in Sales.'' Nadun Hettiarachchi - Business Development Representative

''There are hundreds of trainers in the market but I whittled down my list to one person: Rana Kordahi. She is light-years beyond her competitors because she understands people. Rana is an excellent partner to work with and she focuses in a single-minded fashion on meeting your needs. If you need to empower your team, to jump a level, you need only 1 phone number.'' Andi Sandiland Employment Consultant - Careers Development Group