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My Father Had a 30-Year Employment Gap. Reverse Marketing Changed That
My father had a 30‑year gap in formal employment. In fact probably longer as from the age of 19 he started a photography business in Lebanon and was also a journalist, so you can say that he had never had a traditional boss, never worked in a structured Australian workplace, never navigated modern recruitment systems, and had no recent local experience.

Rana Kordahi
Jun 105 min read


This Week's Spotlight - Souzan Asfour
This Week's Spotlight - Souzan Asfour
1. How did you get your start in Employment Services?
While working in retail, my life took a new direction when my second child, Nabil, was diagnosed with autism. My focus naturally shifted toward understanding how best to support him, especially as he grew closer to entering the workforce. With little initial knowledge of the disability, I was motivated to learn and grow alongside him.
This journey led me to the employment services in

Rana Kordahi
May 65 min read


Rebuilding Trust with Employers After a Bad Experience
I remember it like it was yesterday. It was around 2011, and I went out to reverse market for the day. I was stocked up with business cards,

Rana Kordahi
Nov 7, 20246 min read


Is your Jobseeker Fixated on Unrealistic Job Roles? 4 Tips so you Can Help Them
When I was working as an employment practitioner, I had several job seekers who fit into one or more of the following categories when it

Rana Kordahi
Nov 2, 20223 min read


4 Tips for Dealing With an Unreliable Job Seeker
Most of us have had the experience of when a job seeker lets us down. Perhaps this person does not show up to the job interview or their fir

Rana Kordahi
Jul 19, 20223 min read
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